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CECARM and Employment offer web analytics tools to improve online businesses (16/10/2018)

The House of Culture has hosted this workshop included in the CECARM project to promote and enhance the development of Electronic Business in the Region and taught by the specialist in web positioning strategies Antonio López.

The Councilor for Employment and Finance, José Fernández, the CECARM project manager, Luis Miguel Aldeguer, and the speaker Antonio López, presented today the workshop "Discover how to improve your online business with web analytics", in the house of the Culture of San Pedro del Pinatar.

Through real and practical examples, the workshop has shown attendees how to install and configure web analytics for their online businesses.

In addition, they have been able to know how tracking and segmentation work in order to customize the analytics and that this is really useful to make strategic decisions.

The workshop was given by Antonio López, founder of Elblogdelseo.com., Specialist in web positioning strategies, linkbuilding and web analytics.

He is currently CEO of his own agency of Digital Marketing and Web Positioning: Seostar.es., He is also a speaker in many events, courses and conferences related to the world of business and Digital Marketing.

He has more than 15 years of experience in Web Positioning and Digital Communication projects.

In addition, during the session a tablet was raffled among the participants and a consultant Cecarm has attended in a personalized and confidential way the doubts about electronic commerce of the participants.

Cecarm is a project of the regional government that aims to promote and enhance the development of the Electronic Business (Electronic Commerce and Electronic Invoice) in the Region of Murcia.

It is managed by the Integra Foundation, promoted by the General Directorate of Information Technology, Heritage and Telecommunications of the Autonomous Community, and is funded by the Ministry of Finance and the European Funds for Regional Development (FEDER).

Source: Ayuntamiento de San Pedro del Pinatar

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