Portal de San Pedro del Pinatar
www.portaldesanpedrodelpinatar.com
The Minister of Tourism, Juan Hernández, announces the initiative, for the first time will use profiles exclusively written in English, during his visit to the walk of La Mota in San Pedro del Pinatar.
The Minister of Economic Development, Tourism and Employment, Juan Hernández, today announced the launch of a new tourism campaign in social networks, with the name 'Visit Murcia' (@Visit _Murcia), to promote the destination in English and interact with The international followers through three new profiles on Facebook, Twitter and Instagram.
The objective is "to take a step further in international promotion and strengthen the on-line tourism promotion of the Region of Murcia abroad throughout the year," said the counselor.
Juan Hernández visited San Pedro del Pinatar this morning, where he underlined that the objective of this campaign is "to continue working to achieve the deseasonalization, that tourists come to the Region also in September, October and November, in order to maintain the activity In the sector during the 365 days of the year.This will result in a situation that will allow us to maintain jobs and increase the quality of tourism services. "
Hernández stressed that this is a strategic action that will continue throughout 2017 and beyond and seeks to increase the degree of internationalization in the region taking advantage of a key moment like this, "in which foreign tourism is growing above expectations and In which an extensive margin of improvement is contemplated ".
In this sense, he said that "the Region will exceed its target of 925,000 international tourists in 2016, growing today at a rate above 20 percent."
The revolution of social networks
The social networks of the Tourism Institute already have almost 80,000 followers, 26.8 percent more than in 2015. The counselor stressed that "the reach of publications at national and regional level has touched the 4,700,000 impacts, which Demonstrates the importance of this channel for its effectiveness in the reach and its great profitability ".
The 'Visit Murcia' campaign, which starts now as the period in which international tourists begin to plan their next vacations, is a continuation of the international campaigns launched over the last two years, as well as a Reinforcement of on-line collaboration with Spanish tourism offices abroad (OETS) with communication agencies abroad, such as Azalea, and with international bloggers and journalists who have visited the region through blog trips, And 'press trips' organized by the Tourism Institute.
Source: Ayuntamiento de San Pedro del Pinatar
Privacy policy
- Legal notice
- Cookies