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The Culture House has hosted a workshop on Facebook Ads, included in the CECARM project to boost and promote the development of the Electronic Business in the Region.

The general director of Business Activity Simplification and Digital Economy, Francisco Abril, and the Councilor for New Technologies, Álvaro Tárraga, today presented the workshop on Facebook Ads "How to Convert 'I like' in 'Te Compro'", given by The online marketing expert Carlos Bravo.

Francisco Abril explained that this is one of the last workshops of the year included in the CECARM project for the promotion of electronic commerce, promoted by the Integra Foundation.

In this regard, it has indicated that throughout the year 37 workshops have been developed with more than 2,400 attendees.

For his part, the councilor of New Technologies thanked the reception of this workshop by traders and entrepreneurs of the municipality and has influenced the importance for companies to be present on the internet.

This comprehensive four-hour workshop has been fully versed in Facebook Ads, one of the new forms of advertising to reach low-cost target customers.

Through examples and practical cases, attendees have been able to discover this advertising technique, the different types of campaigns, how to configure them, launch them and optimize them.

Carlos Bravo, a professional with more than 11 years of experience, co-founder of Quondos and CEO of Beguerrilla, author of the book "Guerilla Marketing for Brave Entrepreneurs", specialist in Marketing. And Facebook Ads, born entrepreneur and one of the first marketing bloggers in the Spanish blogosphere.

This activity, coordinated by the Department of Employment, joins the CECARM workshops held during the month of November in San Pedro del Pinatar, as well as the one given at the IES Dos Mares.

The objective of these actions is to facilitate the visibility of the companies of the Region of Murcia on the Internet through the incorporation of the online business, and to sensitize and train entrepreneurs and entrepreneurs of the importance of new technologies.

Source: Ayuntamiento de San Pedro del Pinatar