Portal de San Pedro del Pinatar
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The regional plan, which will have an economic impact of 279 million euros, brings together the boost of golf tourism, football team stays and outdoor sporting events.
The Minister of Economic Development, Tourism and Employment, Juan Hernández, presented today at the Pinatar Arena sports complex the new strategy that leaves the region as a preferred destination for sports tourism and that will mean this year the arrival of 171,000 tourists and more than two million Overnight stays, up 7.2 percent from the previous year.
The Mayor of San Pedro del Pinatar, Visitación Martínez, businessmen and representatives of the sports world and various tourist and commercial associations of the Region attended an event that claimed the formula 'Tourism + Sport = Success' as an opportunity Strategic to continue increasing the tourists that arrive to the Region, their overnight stays and the creation of more employment in medium and low season ", emphasized the adviser.
In this sense, the regional government's commitment this year is "the promotion of golf tourism, stadiums (stadiums) of football teams and the organization of outdoor sporting events, actions that are expected to have a Economic impact for the Region of 279.4 million euros in 2017, 8.6 percent more than that generated by the sport the previous year, "added Hernandez.
For her part, the mayor highlighted the excellent results of sports tourism in the locality, mainly related to football, which has meant in the last four years an increase of almost 30 points in hotel occupancy in the month of January, surpassing 50 Percent in 2017.
To address these issues, the director informed that "this year has been allocated 300,000 euros exclusively in the form of promotion to promote this product, 57 percent more than the previous year."
In the case of golf, Hernandez said that this year the counseling assures 9,000 more annual clients thanks to six operations, two with the Swedish market and four new ones including the United Kingdom, Finland and the opening of the Dutch market.
This means that in 2017 there will be 149,000 golfers who will generate 1,937,000 overnight stays.
In addition, the Tourism Institute will attend more fairs this year, especially focusing on markets such as German, and will insist on promoting the concept of 'City Golf' to take advantage of the proximity of golf courses to major cities and accommodate golfers No beds available in the resorts.
The goal of the stages is to reach 11,000 athletes this year, 3,500 more than last year.
These are expected to generate 76,000 overnight stays.
This increase means more income for the Region in two senses, one due to the increase in tourists and another because the daily spending for each one has increased from 51 euros in 2016 to 75 euros in 2017 (47%).
During the first quarter of 2017 Pinatar Arena and La Manga Club have visited a total of 162 teams, 43 teams more than in the same period of 2016.
Sports events
With regard to sporting events, it will strengthen the support of national and international tests, especially with a view to positioning destinations such as the Mar Menor and other interior areas such as Caravaca de la Cruz.
The minister stressed that "special interest will be given to supporting those tests in open spaces that will help to seasonalise the tourist areas in their respective middle and lower seasons, raising occupancy rates, as well as helping to create more stable employment and boosting the economy of Such areas ".
As of today and without having the annual calendar closed, the counseling aims to collaborate in at least 20 outdoor sports events that will attract 12,000 participants that will generate 17,000 overnight stays.
Hernández said that "this year a special effort has been made to host top-level events that are mostly held in the middle and low season, such as the Winter Cup (Horse Riding) or Murcia-O Week that have already been held, as well as The Punta del Este Regatta Jubilee Year (Sailing in the Mar Menor), the Tour of Spain (Cycling), 90 km Way of the Cross (athletics) and Falco Trail (Mountain).
Source of employment and wealth
According to the counselor informed during the contact with the media, this product last year attracted 163,400 tourists to the Region, 1,900,000 overnight stays and revenues of 257 million euros, which represents around 9 percent of GDP Tourism and 0.9 percent of Gross Domestic Product.
In addition, "sport acts as a direct factor in the deseasonalisation of the municipalities that host the tests, especially in their mid and low seasons, as well as boosting the economy and creating more stable employment," Hernández insisted.
During the past year sports activities generated an average of 3,400 direct jobs in the Region.
Work in this sector has grown over the last two years by 20 per cent, a figure that stands out in relation to the 9.3 per cent increase in total tourist employment and the 7.9 per cent growth in regional employment.
In addition, it is estimated that last year also generated another 3,500 jobs linked to companies that provide their services in sports facilities or complementary services.
"Almost 25 percent of new jobs generated by tourism in the last two years (2,297) are due to activities related to sport (560)," he said.
Source: Ayuntamiento de San Pedro del Pinatar
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