Portal de San Pedro del Pinatar
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The mayor of San Javier, Visitation Martinez and INFO director, Juan Hernandez, yesterday opened the last session of the First Conference Business of the municipality, which took place on 23 and 24 May and attended by more than 80 persons.
During his speech, the mayor highlighted the efforts of companies to find alternative business and adapt to new requirements and noted the obligation of public authorities to promote actions to strengthen the economic structure and form a viable and strong business network.
In this regard, I stated that the Business Seminars are born with the aim of advising the local business community as well as "provide a new look to the future, realistic but also aware of the potential and possibilities offered by innovation, new markets and management effective for growth and consolidation "because companies are" pillars that will stand the development of our economy, "he said.
For its part, the director of INFO, Juan Hernandez, said the core task of the regional development agency is the revitalization of the regional economy through the promotion of industry by supporting their growth and establishment in other countries.
As for the action lines of INFO, Hernandez noted that the axes of action of this entity are supporting entrepreneurs to facilitate the reconstruction of the production, and strengthen competitiveness through internationalization, innovation and cooperation.
In this regard he said that currently 21% of production goes abroad Murcia, although these exports are concentrated in the food industry and are directed mainly to European countries.
In this regard, Hernandez said that among the objectives of INFO is to support companies in other sectors to also sell abroad, thus diversifying the regional export, as well as opening markets in destinations like South America or the UAE.
Likewise, the director of INFO influenced the need for companies to invest in innovation to improve their labor market and reduce costs, and to promote business integration projects to strengthen the market position of SMEs.
The day also included the presentation of the portfolio of services INFO, by the head of the agency's Corporate Strategy, Francisco Javier Martínez, and presentation of the Group's flagship project district of Campo de Cartagena and Mar Menor Network Point SME approach that addresses energy efficiency, the use of information technology and internationalization tools enterprises in the area.
In addition, the director of marketing and advertising company Citricamente, Antonio Martinez, gave a presentation on online promotion, and the department head Internationalization INFO, Fernando Ballesta, explained the keys to selling abroad.
The conference concluded with the presentation of case studies in the region of the hand of the manager of the food company, Camposeven, Adolfo Garcia, and director of the Center for International Studies Castelar, Pilar Valdes, who explained their experiences in foreign trade and promotion via the Internet.
Source: Ayuntamiento de San Pedro del Pinatar
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